Flavor as the common thread for coffee quality along the value chain

<img loading="lazy" width="1024" height="682" data-attachment-id="11746" data-permalink="https://nationalcoffee.blog/2019-decisive-moment-nca-crossroads-14/" data-orig-file="https://nationalcoffee.blog/wp-content/uploads/2019/08/0560_jm0120-1.jpg" data-orig-size="5040,3360" data-comments-opened="1" data-image-meta="{"aperture":"4","credit":"The Decisive Moment","camera":"Canon EOS 5D Mark IV","caption":"u00a92019 Decisive Moment, NCA Crossroads","created_timestamp":"1552155673","copyright":"u00a92019 Decisive Moment Event Photojournalism","focal_length":"70","iso":"1600","shutter_speed":"0.005","title":"u00a92019 Decisive Moment, NCA Crossroads","orientation":"0"}" data-image-title="©2019 Decisive Moment, NCA Crossroads" data-image-description="" data-image-caption=" ©2019 Decisive Moment, NCA Crossroads ” data-medium-file=”https://nationalcoffee.blog/wp-content/uploads/2019/08/0560_jm0120-1.jpg?w=300″ data-large-file=”https://nationalcoffee.blog/wp-content/uploads/2019/08/0560_jm0120-1.jpg?w=676″ src=”https://nationalcoffee.blog/wp-content/uploads/2019/08/0560_jm0120-1.jpg?w=1024″ alt=”” class=”wp-image-11746″ srcset=”https://nationalcoffee.blog/wp-content/uploads/2019/08/0560_jm0120-1.jpg?w=1024 1024w, https://nationalcoffee.blog/wp-content/uploads/2019/08/0560_jm0120-1.jpg?w=2046 2046w, https://nationalcoffee.blog/wp-content/uploads/2019/08/0560_jm0120-1.jpg?w=150 150w, https://nationalcoffee.blog/wp-content/uploads/2019/08/0560_jm0120-1.jpg?w=300 300w, https://nationalcoffee.blog/wp-content/uploads/2019/08/0560_jm0120-1.jpg?w=768…

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Getting Started in Coffee Branding

It’s more than a logo. To learn more about coffee branding, NCA members can access the on-demand webinar, “Getting Started in Coffee Branding.” By Michael Wilson, Creative Director, Made Visible Studio Branding is not some sort of black magic. Rather, it is a methodic process by which an organization defines what makes them unique and…

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TRUE Green & Roasted Coffee Taste Descriptions

<img aria-describedby="caption-attachment-11288" loading="lazy" data-attachment-id="11288" data-permalink="https://nationalcoffee.blog/2018/12/20/true-green-roasted-coffee-taste-descriptions/green-coffee-beans-2/" data-orig-file="https://nationalcoffee.blog/wp-content/uploads/2018/12/Green-coffee-beans-598148512_4000x2670.jpeg" data-orig-size="4000,2670" data-comments-opened="1" data-image-meta="{"aperture":"16","credit":"Getty Images/iStockphoto","camera":"NIKON D800","caption":"Green coffee beans in the pan with an old wooden bowl, ready to be roasted. Copy space.","created_timestamp":"1472735367","copyright":"hkt83000","focal_length":"70","iso":"200","shutter_speed":"2","title":"Green coffee beans","orientation":"1"}" data-image-title="Green coffee beans" data-image-description="" data-image-caption=" Green coffee beans in the pan with an old wooden bowl, ready to be roasted. Copy space. ” data-medium-file=”https://nationalcoffee.blog/wp-content/uploads/2018/12/Green-coffee-beans-598148512_4000x2670.jpeg?w=300″ data-large-file=”https://nationalcoffee.blog/wp-content/uploads/2018/12/Green-coffee-beans-598148512_4000x2670.jpeg?w=676″ class=”alignnone…

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